Crumbl Cookies has become a sensation, captivating the internet with its unique flavors. Each week, social media influencers film mukbangs in their cars, showcasing the latest flavors. The sight of someone devouring half a dozen or even a dozen cookies is mesmerizing, especially when each cookie packs around 700-800 calories, loaded with sugar and butter. It’s no surprise they’re so addictive! The anticipation for the weekly rotating flavors is palpable, with fans like me always looking for my all-time favorite: cookies and cream. It is truly no surprise that Crumbl Cookies would dip their toes in the cereal market. Here I will be sharing my completely honest thoughts on the Crumbl Cookies cereal.
Crumbl Cookies Origin
Crumbl Cookies was founded in 2017 by two Utah-born cousins, Jason McGowan and Sawyer Hemsley, with the first location in Logan, Utah. Crumbl Cookies came to be when Sawyer Hemsley was a senior in college. They perfected their recipe through the method of A/B testing. By replacing or removing ingredients, they went around asking people for their thoughts on the cookie formula.
Review
My first impression was that it looked similar to Cookie Crisp cereal but with smaller chocolate chips, more like specks. The texture was light and crispy, just like Cookie Crisp. Although the texture was spot-on, I wasn’t a fan of the flavor profile. It tasted more like caramel than chocolate, and the aftertaste had a strange artificial sweetener flavor that I couldn’t get used to. Honestly, I would rather eat Cookie Crisp cereal than Crumbl Cookies cereal. I’ve seen many positive reviews on Crumbl Cookies cereal, so my opinion is completely subjective. The whole box was $5.29 at my local Target. Similar pricing to other cereal brands, so it does not hurt to try.
If you enjoyed my Crumbl Cookies Cereal review, you might like my Lotte Japanese Ice Cream Bars at Costco review.
